No doubt that most companies in the United States have a great, functional and informative website˳ Getting potential customers to those websites, however, is not as easy as putting a website together˳ Understanding how much Search Engine Optimization (SEO) can do for your business can make a big difference in how many of those potential customers come to your site rather than your competitors˳
When looking to hire an SEO, it’s not easy to find someone that is knowledgeable, skilled and the one for you, there are thousands to sift through˳ Hiring an SEO company from a bigger city may not be feasible because of the cost involved and smaller cities may not have too big of a selection of service providers that have much experience˳ So there is much work to be done to balance out your needs with what’s available out there˳ Here are a few things you can do to help you get started˳
How To Find a Good Search Engine Optimization (SEO) Firm
- Do a search in Google for “Seattle SEO” (replace Seattle with your own city) to find local potential candidates˳
- Check the local phone directory for more˳
- Ask them questions˳ Use the information below as a guide for your questions˳
- Keep in mind that SEO is not a one time hire but an ongoing project˳
- SEOs in smaller cities may be priced significantly lower than in bigger cities like Seattle˳
What a good SEO should know
- No guarantees˳ It is impossible to guarantee a position in Search Engines˳ If they are promising you a first place in Google for the keyword “real estate”, fire them right there˳ They are trying to pull a fast one or are not up to date on Search Engine Optimization facts˳
- Focus on your goals˳ Their should be focusing on addressing your particular marketing goals
- Keyword research˳ They should have knowledge and skills to do keyword research to find the best keywords to pursue˳
- Focus individual pages˳ They should know that every page within the website should be focused on it’s own, unique keyword˳
- Page titles˳ They should know that every page should have a unique page title˳
- Meta information˳ They should know what information goes into Meta Description and Meta Keywords and what purpose each carries for Search Engines˳
- On-page elements˳ They should have knowledge about the use of H1 – H6, Strong, Underline, image Alt and link Title elements and should be able to explain how they will be used to focus the pages˳
- Interlinking pages on the website˳ They should know how it is best to interlink the pages and what to use for the anchor text for those links˳
- Using “nofollow”˳ They should have knowledge about how Google uses the “nofollow” attribute within the links˳
- Use of a sitemap file˳ They should know how to create, what to do with and the purpose of a sitemap˳xml file˳
- Additional Online Marketing skills˳ They should also posses other Online Marketing skills, like article marketing, social media marketing and link building˳
Don’t be afraid to ask questions and dont’ feel intimidated with their technical speak˳ If you don’t understand something, ask them to explain˳ This list of things an SEO should know will help you sort out the real SEOs from amateurs˳
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