Public relations careers utilize integrated communications in order to customize the public image of a company, product, or person˳ Within PR jobs, many different tools can be used to create an effective marketing plan that can be adjusted accordingly˳
Media Relations involves publicizing products and/or a company to the different areas of the press such as newspapers, magazines, newsletters, the internet, or television˳ Relevant stories are given to the media in order to promote products, of which the media is not allowed to accept any gifts˳ Key tools are used in media relations, and they include items such as:
– Press Kits include written information that supports the business˳ This may include news releases, history of the business, or information on the organization’s officers˳
– News Releases (Audio or Video) include pre-recorded information that features the business as part of a story˳
– Matt Release is a written article that is used as filler material˳ Matte releases are sent through syndicated services, emailed, faxed or mail˳
– Website Press Room appeals to the media while providing contact information from the company˳
Media Tours occur when companies send a representative of the company to discuss a new product on TV or radio talk shows˳ These representatives also conduct interviews with reporters online and off˳ The spokesperson can be a company employee but does not have to be˳ Some companies hire an independent person or a person who is considered an expert˳
Newsletters are used for regular contact with an audience˳ Electronic mail and regular mail are used for these letters of information, and if effective, are well received˳
Special Events include a very wide variety of items including receptions, dinners, or shows˳ The target audience can be very specific or quite varied˳ Making sure that the correct message is portrayed to the public is very important in this type of tool˳
Speaking Engagements can include conventions, meetings, or other demonstrations˳ The main goal of a speaking engagement is to establish expertise˳
Sponsorships are used to build brand recognition through the association of a planned event or group˳ These opportunities can range from local levels to international levels, from t-shirts to cars and other items˳
Employee Relations is important for keeping employees informed of business information such as personnel information, corporate events, and other communication information˳
Community Relations and Philanthropy includes building good relationships with parts of the community in order to minimize bad publicity that can arise˳
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