Viral marketing is often associated with word of mouth˳ They are similar but definitely not the same˳ While word of mouth spreads the word about your products or services, it just dies out after a certain period of time˳ In viral marketing, you aim to reach a large audience by encouraging people to spread the word to others who will also inform other people about what you offer˳ A successful viral marketing strategy does not die out˳ It grows as more and more people know your services and/or products˳
Viral marketing aims to create a buzz – to reach a larger audience and increase brand awareness˳ As the name suggests, viral marketing can be similar to a virus wherein a person gets infected, and he or she will spread the word about the virus to other people, until more and more individuals find out about the services and/or products that you offer˳ Viral marketing is an effective and inexpensive marketing strategy that disseminates information to a large number of people in a relatively short period of time˳
Here are some methods or tools that can be used in viral campaigns:
– newsletters
– site address embedded in all outgoing emails
– site address in avatar
– blogs
– posting comments in blogs and/or forums
– special offers / promos
– free ebooks and/or white papers
– videos, interactive games, images, podcasts
– cross-promotion of sites
A viral campaign will be successful if it has a high pass-along rate˳ This will only happen if your content/article/newsletter/video/game/ebook is interesting enough that the recipient will pass it on to other people˳ Therefore, make sure you have original, informational, and interesting content to keep the ball rolling˳
One good tip: make sharing easy for your target audience˳ Besides, it’s the whole point of viral marketing˳ For images or videos, make sure that it is easy for them to download˳
There is also this magic word that can help you in your viral campaign: “free”˳ Anything that comes with this word attracts most people˳ For instance, you can make an eBook about your services and/or products and offer it online for free˳
Source by https://ezinearticles˳com/?Viral-Marketing—Tips-to-Have-an-Effective-Viral-Marketing-Campaign&id=2056745
