If you’re thinking of growing your business (or increasing its revenue), focus on your business structure first˳ I’m not referring to your internal business organization (e˳g˳, marketing, sales, administration, development, customer service, etc˳) – I’m referring to your external business conversations˳
Businesses converse with (at most) five different target groups, each of whom have different needs:
- customers (people who give you money in exchange for your offering)
- investors (people who give you money in exchange for ownership)
- the public (teaching people about your offering – but not with the primary goal of turning them into customers – perhaps to share information to make their lives better)
- advocates (try to affect rules and regulations in society)
- prospective employees (are people who want to give you their time and knowledge in exchange for a salary)
You need to market your company to each of these groups differently, because each group has different needs/concerns˳
- customers want to know why they should buy from you˳ What specific problems do they have that you can solve?
- investors (or donors, for non-profit businesses) want to know how their money will help your business and how will they benefit˳
- the public want to know why they should trust your information and how it will make their lives better˳
- advocates want to know what in society should change, why, and who will benefit (and who won’t)˳
- prospective employeeswant to know that your business is healthy, their contributions will be valued, and that your company values are in alignment with their personal values˳
Before trying to grow your business, make sure you send the right message, to the right group of people, at the right time˳
Source by https://ezinearticles˳com/?How-to-Branch-Your-Business&id=3189399
