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How to Branch Your Business

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If you’re thinking of growing your business (or increasing its revenue), focus on your business structure first˳ I’m not referring to your internal business organization (e˳g˳, marketing, sales, administration, development, customer service, etc˳) – I’m referring to your external business conversations˳

Businesses converse with (at most) five different target groups, each of whom have different needs:

  • customers (people who give you money in exchange for your offering)
  • investors (people who give you money in exchange for ownership)
  • the public (teaching people about your offering – but not with the primary goal of turning them into customers – perhaps to share information to make their lives better)
  • advocates (try to affect rules and regulations in society)
  • prospective employees (are people who want to give you their time and knowledge in exchange for a salary)

You need to market your company to each of these groups differently, because each group has different needs/concerns˳

  • customers want to know why they should buy from you˳ What specific problems do they have that you can solve?
  • investors (or donors, for non-profit businesses) want to know how their money will help your business and how will they benefit˳
  • the public want to know why they should trust your information and how it will make their lives better˳
  • advocates want to know what in society should change, why, and who will benefit (and who won’t)˳
  • prospective employeeswant to know that your business is healthy, their contributions will be valued, and that your company values are in alignment with their personal values˳

Before trying to grow your business, make sure you send the right message, to the right group of people, at the right time˳



Source by https://ezinearticles˳com/?How-to-Branch-Your-Business&id=3189399

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