What is Social Media Marketing? It comprises the use of certain media to convince potential consumers about the company’s excellence through their merchandise and services˳ The main objective is to establish a clear communication between the company and its consumers˳ A clear thorough explanation of details regarding the company’s product or services may be promoted through online or offline marketing˳ Online marketing consists any e-marketing programs or campaign˳ This may be in the form of email, podcast, search engine optimization (SEO), internet TV, internet radio, webinar, blog and so on˳ Offline marketing is an approach such as radio, television, billboard, traditional prints (newspapers, magazines, flyers), personal marketing and sales promotion˳
This method of marketing is highly concentrated on the essence of attracting the attention of consumers˳ This allows them to freely interact with the company using social networking sites˳ This constant proliferation of opinions from user to user may entice readers, thus making it a network of product endorsement˳ It is also known as Social Media Optimization (SMO)˳
Social Media Optimization is a branch of social media that collaborates with the internet in an attempt to attract visitors through a certain website˳ It is directly related with search engine marketing although there may be a difference˳ It may be in many ways that it can be connected with viral marketing where the promotion of the product is self-replicating through the use of networking in social bookmarking, video and photo sharing websites˳
Advantages of Social Media Marketing
- low-cost and high returns
- broad website exposure
- highly feasible
- limited personnel
- maximize profits
- safe, risk-free and cost-efficient
- impact on search engine rankings
- consumer approval
The utilization of Social Media Marketing should be prioritize as soon as possible for the reason that the trend is spontaneously growing˳ The possibilities of company exposure is infinite without spending too much resources and effort˳ Much of our families and friends stay connected with social networking sites such as Facebook, Tagged, Twitter etc˳ Therefore, the chances of your website being noticed is never-ending˳
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