More often than not, a home is a person’s single largest financial investment˳ As such, it is critical to find the best marketing strategies when selling a home˳ Staging is an important part of a real estate marketing plan, and should be considered in order to sell the home faster and for the most money˳ Realtors may suggest a staging consultation is needed for an occupied home, or recommend full staging services complete with rental furniture and accessories for all or key rooms in a vacant home˳ A virtual staging consultation saves time and money by discussing staging advice over the phone after analyzing real photos of a property by email˳ The use of virtual staging software may be a lower cost marketing tool for vacant homes, but may not be as effective as actual home staging˳ There are many differences between these types of staging strategies˳
Virtual staging is the process of making computer renderings of an interior design concept from a digital photograph of a room to help potential buyers visualize a space˳ These renderings are often used by builders and investors in the marketing of new construction homes or rehab properties˳ The illustrations may be used to show flooring, cabinetry, finishes and other material options, especially during the pre-construction or development phase˳ The virtual photos may also indicate what a future home remodeling project could look like, and is useful to show decorating ideas to clients˳ However, actual staging for a vacant home, or model home staging for a new community, has proven to be most effective˳
Professional home staging uses property styling techniques that appeal to the target buyer demographic to make a home look its best and stand out from the competition˳ With staging, furniture and accessories are brought in and artfully placed to highlight aspects of the home˳ Unlike virtual, actual staging helps to create an emotional connection with buyers and a welcoming feel that they will find attractive in the home˳
Most people first browse real estate listings online when shopping for a home˳ The virtually staged pictures may spark initial interest online, but often appears misleading and ineffective when an empty home is viewed in person˳ The home may also require more updates than what is shown in the photo diminishing the home’s perceived value˳ Potential buyers visiting the home may still question the size of the space as well as furniture layout since there is no point of reference without actual furniture˳ Staging is effective when it romances the buyer in person˳ They need to fall in love with a home and develop an “at home” feel in order to decide that this is the home for them˳
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