Attracting a steady flow of leads requires a great deal of time and consistency˳ Unfortunately time is the one thing that entrepreneurs never seem to have enough of˳ Building a database of qualified prospects takes lots of phone calls, creative marketing strategies and online searching˳
Many entrepreneurs spend so much time managing current clients and creating new offerings that they neglect the prospecting side of their business˳ It’s impossible to be everywhere and do everything; this is where a Virtual Assistant becomes handy˳ Virtual Assistants can help you improve the performance and overall effectiveness of your business˳ While you are handling current business or contracts, your VA can be prospecting for new clients˳ The key to longevity is ensuring that there is always something in the funnel˳
The first step in using a Virtual Assistant to generate leads is to find a credible VA˳ Some key questions you want to ask are:
– How long have you been a VA? It’s important that you select a person or company that has been working virtually for at least 1 full year˳ Working with supervision isn’t something that just anyone can do successfully˳
– Do they have any marketing or lead generation experience? This one speaks for itself˳ You don’t want to hire someone with no experience prospecting because now you’re having to train your Virtual Assistant in addition to the other 100 things on your to-do list˳
– Where are they located? It’s important that the person you choose can work when you’re potential clients are accessible˳ This is especially important if you are going to incorporate phone calls in your marketing strategy˳
Once you have chosen your person or team, the next step is to make it clear what you want to accomplish, what is the desired end result˳ It is important to keep an open line of communication with your Virtual Assistant˳
Before work begins, create a check-in system or formula that both of you are comfortable with˳ This system should include some type of reporting schedule, a dedicated time to possibly connect via phone, your sales process and a preset amount of hours you want your Virtual Assistant to work˳ It is also important for you to get some type of daily leads report because time is always of essence when it comes to a hot lead˳ Daily lead reporting also creates an accountability system for your Virtual Assistant˳
Remember that in order to make money, you may have to spend some˳ Consistently prospecting equals a constant cash flow˳ Invest in your business by partnering with a credible support team today˳
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