LinkedIn has always been a powerful platform when it comes to professional networking and job searching˳ With more than 700 million members worldwide, LinkedIn has turned into a highly engaging advertising tool for businesses to reach their target audience˳ One of the most effective ways to grab attention and drive leads on LinkedIn is through text ads˳
Text ads are cost-effective and highly targeted, making them ideal for businesses that want to generate leads or increase brand awareness on this platform˳ In this article, we will take a look at some of the most innovative LinkedIn text ads examples that can make your brand stand out and drive more engagement˳
1˳ ZoomInfo:
The first LinkedIn text ad example is from ZoomInfo, a B2B data provider˳ Their ad reads “Find More Prospects˳ Close More Deals˳ Get your prospect data fix˳” This ad exemplifies the company’s core value proposition and effectively communicates how their solution can help businesses increase their sales˳
2˳ Brightcove:
Another great example of effective LinkedIn text ads comes from Brightcove, a video hosting and publishing platform˳ Their ad reads: “Drive more revenue with video˳ See how Brightcove can help˳” This ad appeals to businesses who want to increase their revenue through video content and offers a clear, enticing call-to-action˳
3˳ LinkedIn Sales Navigator:
LinkedIn Sales Navigator, a tool that helps sales professionals find and connect with leads, created an ad that speaks directly to their target audience˳ Their ad reads: “Close More Deals Faster˳ Get More Leads with LinkedIn Sales Navigator˳” This ad targets sales professionals looking for a solution that can help them close more deals in less time˳
4˳ DocuSign:
DocuSign, a digital signature and document management solution, leveraged LinkedIn text ads to promote their services˳ Their ad reads: “Accelerate Sales with DocuSign˳ Discover How to Close Deals Faster Today˳” This ad targets businesses that want to streamline their contract signing process and offers a solution to help them do it˳
5˳ Adobe:
Adobe, a leading software company, used LinkedIn text ads to promote their Photoshop software˳ Their ad reads: “Take Your Creativity to New Heights with Photoshop˳ Learn More˳” This ad speaks directly to creative professionals who want to improve their design skills and shows how Adobe can help them achieve their goals˳
Conclusion:
LinkedIn text ads are a great way for businesses to reach their target audience and drive leads on this platform˳ As these LinkedIn text ads examples show, effective text ads communicate a brand’s value proposition and target the right audience with a clear call-to-action˳ When crafting your LinkedIn text ad, it’s essential to keep these best practices in mind to ensure your ad stands out and drives engagement˳
